LOU & GREY BRAND LAUNCH
Identity, Branded Collateral, In-store Visuals, Brand Enhancing Fixtures and Accessories.
In an effort to expand its consumer base Ann Inc. launched the new boutique brand Lou & Grey. A thoughtfully designed and edited collection of soft neutrals, texture-rich fabric styles for every day with designs that teeter on the line of masculinity and femininity. We developed the brand from the very beginning along side the apparel and visual teams, and launched Spring Summer 2014 with the finished look and the opening of the first physical location in Westport, CT.
With the continued success of the brand, Lou & Grey has expanded to 13 locations with presence in all LOFT stores nationally.
Designer: Michael Riso. Creative Director: Cecilia Gates.
Ampersand Design: Moshik Nadav
Art Director: Maryellen McGoldrick. Photographer: Mark Borthwick
Retail Experience: Dan Pelosi, Loc Trinh