MAYBELLINE NEW YORK
2016 Cycle Print Advertising
2015 marked a century of self expression for the brand. To acknowledge this growth and change, Maybelline rebranded itself to better fit with today's consumer, not just as a makeup brand, but as a lifestyle. This new era of beauty emphasizes self-confidence, celebrates not just the latest lipstick; but the woman who wears it. Messaging introduces editorial moments of New York to complete consumer the product story.
Since its launch, L'Oréal's consumer product devision sales grew by 4.7%, 'driven in make-up by the very strong growth of Maybelline and NYX Professional Makeup' – First-Half 2016 Results
Art Director: Michael Riso. Creative Director: Brian O'Riley.
Photographer: Alexi Lubomirski. Still Life: Keate. Stylist: Charles Varenne.
Executive Producer: Jill Dugger. Copy Writers: Katy Shesh, CinDee Thompson.