The Future Belongs to Those Who Create It.

Adidas Originals introduces a new dimension to its narrative—expanding its view toward the future. The campaign challenges the next generation to forge their own path—with the powerful message of Your Future Is Not Mine—building on its heritage of celebrating individuality, cultural evolution, and rebellious spirit that defines the brand.

With a bold perspective, always looking forward, eight emerging artists and cultural influencers from around the world move toward their future together—creating it for themselves. The campaign not only amplifies their voices but reflects a deeper shift—one where young people no longer accept the future they’ve been handed. Instead, they demand something different and something of their own.

Awards: Cannes Lions 2016—Gold in Film Craft + Gold in Branded Entertainment