Love Is a Universal Language.
Tiffany Believe in Love redefined how the brand speaks about love and commitment—moving beyond tradition to reflect modern relationships and individuality. The campaign shifted Tiffany’s bridal narrative—making love feel more authentic, intimate, and universal.
Set to a stripped-down rendition of No One by Alicia Keys, the film captures love as it is—a universal truth and undeniable force that connects all of us. More than a campaign, Believe in Love became a modern declaration, celebrating love in all its forms.
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Objective
Shift Tiffany’s narrative on commitment—moving beyond traditional bridal themes to reflect modern commitment, individuality, and the evolving ways people define love today.
Strategy
Establish Believe In Love as a anthemic brand platform—bringing bold, universal declarations with deeply personal storytelling. This approach redefined Tiffany’s authority on love and commitment, making it more relevant, aspirational, and modern.
Execution
Believe in Love, 2017
A bold statement on love, told through cinematic storytelling and real couples. Set to a stripped-down rendition of No One by Alicia Keys, the campaign reframed love as something deeply personal—felt through touch, connection, and shared moments.Believe In Love, 2019
A more intimate, honest perspective—capturing love in its smallest, most meaningful details. Featuring Lady Gaga’s Is That Alright, the campaign furthered Tiffany’s connection to culture, aligning with A Star Is Born and leading to her historic moment wearing the Tiffany Yellow Diamond at the Oscars.
ImpactUnified Tiffany’s love and commitment storytelling under a single, lasting platform.
Expanded Tiffany’s influence beyond traditional bridal, redefining love in a modern way.
Over 240 press features from Vogue, Harper’s Bazaar, Bloomberg, and more.
30,000+ hashtag uses and 100,000+ social shares, driving engagement across platforms.
4M+ global views, solidifying Tiffany’s role in shaping modern love and luxury storytelling.
The Truest Love Is When It’s Yours.
Told through her eyes, Believe in Love evolved—shifting from bold declarations to something honest and deeply personal. Tiffany True captured the quiet, unspoken connection of modern commitment—felt only by the two who share it.
The campaign focuses on love in its smallest, most meaningful moments—felt in the everyday. Framing commitment not as an institution, but as something deeply real and personal.
Set to Is That Alright by Lady Gaga, the campaign furthered Tiffany’s cultural connection, aligning with A Star Is Born and culminating in Gaga’s historic moment wearing the Tiffany Yellow Diamond at the Oscars.
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Believe in Love 2017
Creative Direction: Michael Riso
Senior Art Director: Larissa Modenesi
Director: Darius Khondji
Photographer: Cass Bird
Styling: Alex White
Hair: Shay Ashual
Makeup: Mark Carrasquillo
Still Life: Thomas Milewski
Music: No One by Alicia KeysBelieve in Love 2019 – Tiffany True
Creative Direction: Michael Riso
Senior Art Director: Grant Stewart
Photographer: Cass Bird
Director of Photography: Tyler Kohlhoff
Styling: Alex White
Hair: Esther Langham
Makeup: Frank B.
Still Life: Raymond Meier
Music: Is That Alright by Lady Gaga